Fast Fashion Clothing Has Formed The "Fast Food Culture" In The Clothing Industry.

The styles are updated quickly, the price is cheap and the function is increased. These... Fast fashion Clothing seems to have formed. clothing The "fast food culture" of the industry has met the huge demand of modern people for clothing. However, what comes along is the lack of quality. According to the results of the 2015 Shanghai casual wear product quality supervision and spot checks, after the inspection of items such as fiber content, pH value and odor, 8 batches of casual clothing products in 60 batches were unqualified.

Fast fashion clothing is a new fashion for the fast paced life of modern people. Low price, fashion and rapid renewal are its remarkable advantages. It is learnt that in order to seize the market, the fast fashion clothing brand will finish the product within a few weeks according to the trend of the fashion. Design A series of production and sales processes of processing, production and market distribution, and the price is close to the people and the output is more, it has gradually become a leader in the clothing industry. Taking a well-known fast fashion clothing brand as an example, its supply chain cycle takes an average of only 10 to 15 days, with an annual inventory turnover of about 12 times.

However, this "leader" also needs more and more abundant "forage". The brand's design ability, production quality, production efficiency and distribution speed are the "forage" of fast fashion clothing brand. Among them, the quality of production has undoubtedly become the key to "forage", and whether quality determines the competitiveness of fast fashion clothing brands. At present, poor performance of fabrics, rough workmanship, color fastness, pH value and formaldehyde content have become the main quality problems of some fast fashion clothing brands. To solve the above quality problems, fast fashion brands can seek cooperation with the third party inspection and inspection institutions, obtain relevant certificates and test reports, and improve products as soon as possible.

At present, the domestic textile inspection and certification organization has developed and has perfect technical conditions and standardized procedures. Taking the Engle test as an example, it can complete the project testing of the sample size change rate, cortex identification, color fastness and volatile organic compounds in 4 to 5 working days, and provide a one-stop service for fast fashion clothing brand with high efficiency certification, testing and analysis. Quality "forage" is guaranteed, and fast fashion clothing can develop into a real leader.

Fast fashion apparel industry has entered a period of high development. How to avoid being a member of fast food culture is a question that every brand should consider.