Exclusive Interview With Wu Ye, The Founder Of LA CORDE Brand

China's new generation of new fashion and luxury men's wear brand, Sanxian Xinshang Men's Wear LA CORDE, came from mainstream fashion media, industry leaders and distinguished guests to witness the latest product series of Sanxian Xinshang Men's Wear LA CORDE brand in spring and summer 2015. Sanxian Xinshang men's wear Mr. Wu Ye, the founder and general manager of LA CORDE brand, also came to the scene and witnessed the moment with more than 600 distinguished guests. After the press conference, the reporter had an exclusive interview with Mr. Wu Ye, the brand founder and general manager of Sanxian Xinshang Men's Wear LA CORDE.

Reporter: What's the special meaning of Sanxian Xinshang Men's Wear LA CORDE's participation in Shanghai Fashion Week this time?

Wu Ye: This is the first time that our Sanxian Xinshang Men's Wear LA CORDE has held a brand launch in China. From the perspective of brand development, this time in Shanghai Fashion Week It is a milestone. I believe this is just the beginning. I believe we will have more opportunities in the future. In fact, our brand has been launched at London Fashion Week since June this year. We are also the first Chinese commercial men's wear brand invited to participate in London Fashion Week, which has an extraordinary incentive effect on the development of our brand.

Reporter: Will our LA CORDE brand have any special feeling when cooperating with these international fashion weeks?

Wu Ye: Yes, although our brand is still very young and at the stage of development, we can cooperate with London Fashion Week and this Shanghai International Fashion Week. We will have many different feelings for our brand. We can quickly feel the creativity from different brands at the Fashion Week, and accept the latest fashion and trend information, These information will play a certain role in our brand decision-making. Of course, by participating in these fashion weeks, we hope to show the charm of our brand on a larger platform.

Reporter: President Wu, how are you understand What about the word "fashion"?

Wu Ye: I think fashion is more of an attitude towards life, a life concept. Just like our Sanxian Xinshang Men's Wear LA CORDE, it advocates a life concept, a fashionable attitude towards life.

Reporter: What other actions will our brand take after this Shanghai Fashion Week?

Wu Ye: At present, our brand is mainly committed to opening offline physical stores. At present, we will open physical stores in major cities around the Yangtze River Delta, such as Ningbo, Wenzhou and Shaoxing. The first store of our brand was opened in Ningbo Century Oriental Commercial Plaza on October 1, and the first store we cooperated with Wanda System was opened in Wenzhou on November 1, Next, we will cooperate with more commercial complexes to gradually plan offline stores in China.

Reporter: What new actions will we take at the brand level while opening physical stores?

Wu Ye: At the brand level, we will absorb more new elements, such as cross-border, art and other forms of expression, which will gradually be seen in our brand. I hope that through these means, we can show our consumers a different brand image. I hope our brand is diversified, fresh and passionate.