Shoes And Clothing Enterprises In Jinjiang Are Putting On A "Standard Making Campaign".

In September 18th, Anta became the deputy director of the national sports goods Standardization Technical Committee, and led the formulation of all the standards for domestic sportswear. In September 15th, Tian Shou enterprise set up the standard for the domestic leather shoes to use polyurethane synthetic leather standards. At the beginning of August, the company began to perform the work of the domestic jacket standard Secretariat.

There are indications that the vigorous and vigorous Jin enterprises are setting off a vigorous revolution in the establishment of standards.

So what motivate people to have such a high standard of enthusiasm in the past two years?

What interests and hopes are hidden behind the participation of the system?

Anta became the standard runner of sports shoes and clothing. Last Thursday, the national sports goods Standardization Technical Committee sportswear branch (hereinafter referred to as "sportswear branch") was established in Anta company. Its most important task is to undertake the formulation of the standards of sportswear in China.

"This is the call of the industry and the inevitable requirement of the development of the industry."

Yang Shibin, deputy director of the China Textile Industry Association and director of the national sports goods Standardization Technology Committee sportswear branch, said at the meeting that at present, there are very few product standards for sportswear in China. The sub committee will formulate a series of product standards for sportswear so as to improve the quality and competitiveness of sportswear products.

Anta, as the vice chairman of the sportswear branch, will play a leading role in the future formulation of standards.

Li Su, senior engineer of Anta company, told reporters that all the standards of domestic sportswear were made by other relevant technical committees, and there was no uniformity and systematicness.

The establishment of sportswear branch is not only conducive to communication and communication among our peers, but also to formulate more professional and more specific standard rules that meet the requirements of the industry.

Last week, in September 15th last week, the national industrial standard formulation of "sports shoes synthetic polyurethane leather" was launched in Jinjiang Tian Shou enterprise organization as the only unit to draw up the standard.

"With the increasing demand for synthetic leather in China's sports shoes Market in recent years, the proportion of leather used for shoes and ordinary leather to be replaced by polyurethane synthetic leather is also rising. Polyurethane synthetic leather has made great progress in the production process and product technology innovation."

Liao Changjing, director general of the General Department of China Light Industry Federation, told reporters. However, due to the influence of traditional factors such as weak technical strength, some old comprehensive standards no longer adapt to the current situation of the quality of products in the new industry. This is also a standard technical bottle neck problem that is urgently needed to be solved in the development of the industry.

"The formulation of standards for the use of polyurethane synthetic leather shoes for sports shoes is the call of enterprises and also the requirement of the market."

Liao Changjing said frankly.

It's not just sports shoes.

In August, the reporter got the news that the national garment Standardization Technical Committee "jacket working group" was about to settle in Jinjiang, while the strong tyrant men's wear as the industry leader assumed the work of the Secretariat of the working group.

"The standard of jacket used in our industry was formulated in 2004, but it is far behind the new development requirements. Jacket standard has lagged behind the development of the industry."

Chen Shuangquan, the quality and technical director of men's clothing, said in an interview with our reporter.

In the food industry, Crayon Shin is preparing to set up the national jelly working group for the Standardization Committee of leisure food, leading the formulation of a new standard for jelly industry. In the sunny umbrella industry, five umbrella enterprises in Tung Shi jointly led the revision of the national standard for domestic umbrellas, thus breaking the umbrella of the umbrella of heaven. In the machinery industry, Jinjiang Sanli locomotive is expected to participate in the establishment of the Standards Committee for garden machinery.

There is a "standardized revolution" in the Jin and Jin enterprises.

Jinjiang has been the first to introduce incentive policies. According to incomplete statistics, there are more than ten countries and industry standard drafting units in Jinjiang.

"Enterprise participation in standard setting has already formed a good atmosphere, which is directly related to a series of supporting measures issued by the government in recent years. It also shows that enterprises can raise the awareness of" marking ", and enterprises can feel the benefits brought by participating in the system.

Chen Shi, director of Jinjiang Economic Development Bureau, said from the launching meeting of the standard formulation of "polyurethane synthetic leather for sports shoes".

Over the past two years, both provincial and local governments have introduced a series of supportive policies on how to drive enterprises to participate in the formulation of industry standards.

In October last year, a conference on standardization and standardization was held in Fuzhou.

The conference interpreted the "opinions on strengthening standards and standardization" issued by the Fujian provincial government at that time. It clarified ten tasks and nine measures which had a forward-looking guiding significance for national standardization work, and also defined the work objectives and main tasks of the standardization work in our province in the coming period.

So in March of this year, the provincial finance set up special funds for standardization work, and promulgated the management measures of special funds for standardization work in Fujian Province, and encouraged and supported all sectors of society such as enterprises, industry associations and research institutes to take an active part in standards and standardization work. The maximum amount of subsidy for special funds was 500 thousand yuan.

It is specifically used for the development and research projects of funding standards, the organization and management of standardization activities, and the construction of standardized demonstration zones. It rewards the excellent units and individuals in standardization work, and provides appropriate subsidies for establishing the "foreign technical barriers to trade" database and standard information service platform in our province.

On the Quanzhou municipal government, Zhuang Bingxin, deputy director of the Quanzhou Technical Supervision Bureau, fully affirmed and encouraged the enterprises to participate in the standardization of the maximum participation.

"The Quanzhou municipal government has also drawn up a series of incentives and support measures to encourage enterprises to participate in the standardization, which has been submitted to the higher level government departments for approval."

Zhuang Bingxin revealed that once the series of policies is introduced, it will benefit all enterprises.

Compared with the provincial and municipal governments, the Jinjiang municipal government is a step forward.

In January 1, 2007, the Jinjiang municipal government formally implemented the notice on adjusting and enriching the policy of encouraging all brands to encourage enterprises to participate in the formulation of industry standardization.

According to the notice, two Secretariat departments, including the Secretariat of the National Professional Standardization Technical Committee and the Secretariat of the technical committee of the national professional standardization, were added to the provision, giving a one-time reward of 1 million yuan for the establishment of the "National Professional Standardization Technical Committee Secretariat" (enterprises), and a one-time reward of 500 thousand yuan for the establishment of the "National Professional Standardization Technical Committee Secretariat" (enterprises).

Enterprises are actively seeking the right to speak in the industry. Apart from the government's reward, the demand for the development of enterprises is also a substantial reason for their active participation in standardization.

"The formulation and completion of this standard has provided practical reference rules for artificial leather enterprises, which is conducive to improving the technological development of the artificial leather industry and the international competitiveness of enterprises, as well as the development and upgrading of downstream industries, so that China's artificial leather and sports shoes are in an invincible position in the international competition."

Liao Changjing made such an appraisal of the national standard of "polyurethane synthetic leather for sports shoes", and the only enterprise that made the standard is the exclusive enterprise.

We should follow the standards set by us.

Cai Tianshou, chairman of Tian Shou institution, spoke out frankly.

He believes that this will continue to promote the leading position of Tian Shou institutions in the industry.

There is no doubt that this is a great wealth.

Similarly, this wealth is also given to all other enterprises involved in the formulation of standards.

In the standard setting of sportswear, the two giants of Anta and Lining will "divide" this "standard resource", while the "strong tyrant" men's clothing makes other domestic jackets manufacturers comply with their own standards and requirements.

"Having standards, to a certain extent, means having the right to influence the development of the industry."

Lian Ju, vice president of Jin Ba, told reporters.

"Enterprises participate in the formulation of industry standards, which is conducive to improving the technology and quality of products, enhancing the overall competitiveness of products and enterprises, and promoting the development and growth of enterprise brands."

Zhuang Bingxin said that using the tactile sense of leading enterprises can better absorb effective information through enterprise channels and integrate into the whole industry standardization construction, so that the industry standards can be more closely related to enterprises and markets.

For example, Hongming, vice president of the Fujian textile company, the three nonwovens product standard drafted "sewing and weaving nonwoven reinforcing material", "needle punched elastic nonwoven material" and "needle punched nonwoven fiber sheet", said, "the formulation of enterprise standards plays a positive role in enhancing the competitiveness of enterprises, and can win customers for enterprises, but many enterprises ignore it.

In recent years, Xin Hua has strictly adhered to high standards and won many foreign customers. Last year, foreign market share increased by about 25% compared with the previous year.

In this regard, an industry insider revealed that enterprises are now actively participating in the revision of industry standards, and the standardization process presents a promising sign of speed up, which is in line with the national industrial restructuring policy.

It is the future direction of industrial development to "squeeze big markets and squeeze big markets out to big enterprises", and private enterprises can help seize market opportunities by participating in drafting industry standards.

"First class enterprises set standards, second tier enterprises make brands, three streams of enterprises sell technology, and four streams of enterprises make products".

The competition of standards is actually a market dispute. Whoever masters the standard means getting the ticket of the market first, and even becoming the definition of the industry.

Over the past few years, Jinjiang enterprises have speeded up the process of participating in the formulation of standards.