Clothing Management: Choose Brand Investment Clothing Stores

Many investors have locked the direction of investment in clothing chain, which undoubtedly indicates that we are in line with the world trend.

So, what?

Can you really connect with the industry? The world clothing shoes and hats net will share with you the matters needing attention in the operation of clothing joining.

First, how many of the successful clothing franchises? Of course, McDonald's is also started from one or two stores, but are you willing to be a lab mouse? Because the number of fast food brands created with McDonald's was countless, but it was very few.

They say they want to be a McDonald's, but that's just their wishful thinking. For you, choosing a franchise that has many successful cases is the best choice.

Two, Li Jiacheng said

The three main points of real estate are "lots, lots, lots!" and the key to choose the brand is "strength, strength and strength!" there is no doubt why it is so expensive to join McDonald's and millions of people are in droves. It is because of strength and many successful precedents that can ensure your success.

So it is important to investigate the strength of joining the brand -- where is the office of the brand inspecting? Is it a 5A building or a three bedroom one apartment building? Is there a staff of dozens or hundreds of people? How much is the advertising fee placed in the media every month?

Three, inspection.

Bad

It's too good to be able to stand on a field trip.

As promised above, the promise is better. You find that the brand claims that there are fewer than ten franchisees in the country, but there are less than after sales service personnel. Many marketing managers of clothing enterprises plan to improve their sales volume and take the sales volume as the ultimate goal.

How can it not be a beautiful lie? Some brands claim to be all over the country, but there is not even a shop where the headquarters is located.

Therefore, field trips should be visited by several stores that have already been joined, and how to support it is to see "seeing is believing".

Four, do not map cheap! Investment is not to buy clothes, pick cheap but may suffer a great deal.

The low threshold must represent the chaos of competition, which is the law of economics.

Although the children's wear industry is popular, the competition is quite fierce. Only when the children's wear shop is opened, can the profit space be analyzed.

The principle of dividing money and goods is tested.

Some brands charge only a few thousand dollars, but you can say that 27% of the commitments are beautiful. Do you think you are lucky enough to meet Lei Feng? After joining the fashion, you find that you met Nicholas Tse -- those promises are also showcases.

In the United States, a dollar is spent by three dollars per franchise through the franchise system.

But at present, we are worried about many brands joining the brand. Many small brands do not have the strength to carry out the strategy of "one shot for another place".

The survival period of joining headquarters is only half a year.

Therefore, entrepreneurs should polish their eyes and carefully choose franchised brands.