Tongxiang Shoe Enterprises Urgently Need To Plan And Widen Mainstream Department Stores

Every time in the country Investment The plan brings a corresponding one. market Change brings opportunities to related industries. In particular, the help of local governments to local business enterprises can help enterprises develop faster and enter a benign track to a certain extent.

Footwear industry is one of the pillar industries in Tongxiang, Zhejiang. Although it has made certain achievements in domestic and foreign markets, shoe companies have encountered many problems that they can not break through or solve themselves. The Tongxiang footwear industry, which is dominated by OEM, lacks brand names all over the country. Its scale of production is small and its strength is weak. The products are still at low prices and the styles are following the trend. channel And the retail industry lacks knowledge of the footwear industry in Tongxiang.

Combined with the current situation of the development of China's footwear industry, Tongxiang women's shoes are on the rise. How to seize the domestic policies and the general trend of China's footwear industry and take the opportunity to develop? Footwear industry in Tongxiang The transformation and upgrading of regional brands, from OEM to self licensing, is worth considering deeply. Tongxiang women's shoes should learn from the experience of the world's shoe industry and the decline of the footwear industry in South Korea and other places, and grasp the work of brand creation. Only by creating the brand can we have vitality and develop for a long time.

There must be sales channels for enterprises to create brands. With the rapid development of China's economy and the continuous maturity of consumers, great changes have taken place in the form of domestic terminals. Department stores gradually become the mainstream of consumption, and occupy the middle and high end of consumption in Pyramid, which affects the consumption trend. From the perspective of the development of international retailing, China's department store industry still has great room for development, and will produce many landmark commercial real estate in many cities. China's general merchandise industry will develop into a famous brand retail carrier at home and abroad.

Not long ago, it was reported that, under the leadership of the Tongxiang municipal government, Tongxiang shoes enterprises will participate in the "China shoe industry and leather goods fair and name name store" sponsored by the China department store business association, which will promote the mainstream channels for the establishment of independent brands of the footwear industry of Tongxiang, and enhance the reputation of the regional brand of the shoe industry in Tongxiang, and truly "go out and introduce".

In fact, with the government's policy of expanding domestic demand, in addition to providing more favorable development environment for enterprises, it will accumulate more surplus capital and resources to provide convenient and sufficient development conditions for enterprises. The central government promulgated the "famous brand shops" docking policy, encouraging the local enterprises to enter the mainstream market of the domestic market; the strong expansion of domestic department stores and terminal chain shoe cities has provided more choices for the brand; the branding process of Tongxiang enterprises has been concerned by the mainstream channel; after years of development, Tongxiang enterprises have already had certain experience and strength, and stepped into the stage of transformation and upgrading; and the rationality of consumers also provided more development space for local brands' competitiveness in the market.

The independent brand of the footwear industry in China has gone through a period of accumulation. The expansion period of the channel will usher in a new round of transformation. From the recent results of the survey of the Chinese general merchandise business association, there is still a certain distance between the local brand and the main shopping malls in China. It is necessary to build a platform to enhance the deep communication between the Chinese department store and the famous national brands, so that the Chinese department stores can have a deeper understanding of the comprehensive strength of the national brands and create opportunities for the national brands to enter the mainstream shopping malls.