Down Jackets Are Often Thousands Of Times. Who Caused The Trouble?

"Millennium Cold" can really make Down Jackets Is the enterprise safe this winter? With the rise of raw material prices and labor costs, can down jacket enterprises still rely on the weather? Will this year's down jacket sales still take the elevator with the temperature?

Last year's cold winter gave way to several consecutive years“ lukewarm water ”The down jacket market has the "warmth" of rejuvenation. Now, before the beginning of winter, a saying of "thousand years of extreme cold" has brought great benefits to the manufacturers who claim to be "coal sellers". In major shopping malls in Beijing, the sales of down jackets have generally entered a hot period, with the overall sales volume up about 50% over the same period last year. "The most obvious growth in sales is not the traditional style of down jacket. The big brands of down jacket such as Bosideng and Yalu are far less than the 'younger generation' of down jacket launched by the current fashion clothing brands. However, down jacket brands such as Bing Jie, Geo, Fenny, who have changed their way to fashion, can still dominate the market." said a sales lady at the down jacket counter of Beijing Xidan Shopping Mall.

It's not all duck down that causes "thousands"

"The price of down jacket has indeed increased this year, mainly because of the increase in production costs," said the managers in charge of down jacket sales in several shopping malls. According to the reporter, the price of down jacket rose by 30% to 40% this year. For example, the price of Yalu's medium length down jacket is about 900-2000 yuan, compared with 600-1500 yuan in the same period last year. The prices of down jackets such as Bosideng, Xuezhongfei, Yaya, Ailaiyi, Kangbo and Tambor also increased compared with the same period in previous years.

According to Wei Baolin, the general manager of Beijing Geo Garments Co., Ltd., the duck down required for the production of down jackets has soared from the lowest point of 60000 yuan per ton to about 240000 yuan at present within one year. The reason why the price of duck down rose sharply was that it was a warm winter in 2008, and down jackets were unsalable, which led to the price of duck down falling sharply. But in the winter of 2009, the temperature dropped sharply, down The demand of the clothing market is rapidly expanding, while the production enterprises are not well prepared, and the duck down and other stocks are almost exhausted. Affected by the continuous low price operation of duck down in the early stage, farmers' enthusiasm for raising ducks has been greatly frustrated. In addition, the demand for down jackets in the international market has also picked up significantly this year.

Wei Baolin said: "In fact, the price of fur has risen the most. The fox skin, which was originally 400 yuan a piece, can now be sold for 1000 yuan, and the processing costs are doubling."

The insiders pointed out that the soaring duck down is the main reason for the fluctuation of down jacket market price, but all the costs involved in down jacket production, such as labor and surface accessories, are rising. These combined factors are the fundamental reasons for the rising down jacket price.