China Expo Actively Innovating &Nbsp, Improving Service Level

The preparatory work for the Eighth China Expo has accelerated and the supply of some cities and towns has been in short supply.

The Eighth China International Small and medium enterprises exposition and the Sino Thai SME Expo (the "China Fair"), jointly sponsored by the Ministry of industry and information technology, the national development and Reform Commission, the Ministry of finance, the Ministry of Commerce, the State Administration for Industry and commerce, the State General Administration of quality supervision and quarantine, the China Banking Regulatory Commission, the Guangdong Provincial People's government and the Ministry of industry of Thailand, will be held on from September 22nd to 25th at the Guangzhou China Import and Export Fair.

Since the eighth session of the National Association of China's liaison officers in April 14th, the provincial preparatory office has attached great importance to and made every effort to promote the preparatory work.

The provincial organizing office actively implements the host country and the official guest state.

In the aspect of the exhibition, the notice of the Eighth China National Fair's national recruitment plan has been issued.

At the same time, we will cooperate with the building materials Association, the Catering Association and the modern information industry association.

In the area of investment promotion, we held a forum on investment promotion of China Expo, and went to East China and southwest China.

In order to organize the forum of the Eighth China Expo, the provincial assembly office was established.

The Publicity Office of the organizing committee has actively strengthened publicity work, formulated the propaganda work and media publicity programme of the China Expo, formulated the website management system of China Expo, and actively improved and optimized the official website of China Expo, giving full play to the publicity role of the official website.

This China Expo will actively innovate and upgrade service levels.

The Eighth China International Small and medium enterprises exposition and the Sino Thai SME Expo (short for "China Fair") will be held soon. It is reported that the China Fair will actively and innovating in the market and specialization, and strive to make the Eighth China Expo a refreshing feeling for exhibitors.

In the work of the forum, China Expo will focus on organizing and organizing the China SME Summit Forum, and strive to mobilize the enthusiasm of all relevant units.

The forum held a number of theme forums in the same period, focusing on a number of hot topics, and the theme and content of the forum were innovating.

The theme of the main forum is: innovation helps grow, service promotes pformation.

In terms of specialization, China Expo will hold professional exhibitions such as building materials, home exhibition and catering equipment.

To compress the government's recruitment scale, it will focus on 3 industries, including machinery electronics, textile and clothing, video and medicine, to show professionalism.

At the same time, professional forum planning agencies should be introduced to enable home builders to provide better services for exhibitors and merchants.

In terms of internationalization, China will continue to be a strong guest house in the past. This year, the introduction of Russia as an official guest nation has promoted the internationalization level.

It is understood that the provincial organizing office has received 85 exhibitors from Russia, covering nine industries, such as industry and services, with an exhibition area of over 1000 square meters.

In addition, the provincial assembly office further implemented the request of Premier Wen Jiabao to set up the European Pavilion in China Expo last year, and this year will become a large and solid European Pavilion.

International energy saving and environmental protection technology overseas exhibition area as an overseas professional exhibition area will further expand this year.

{page_break}

Liaoning will organize a group to participate in SME Expo

Liaoning SME office decided to organize a group and concentrate on the Eighth China Fair.

At present, enterprises in Liaoning province are exhibitors and exhibitors.

It is reported that the Liaoning provincial fair's exhibition target plan is 30 international standard booths (excluding Dalian 20). It will focus on organizing food, medicine, textile and garment, machinery and electronics industries to promote and display famous brand and regional brand, and expand domestic and foreign markets.

The Liaoning SME office requires small and medium-sized enterprises to actively organize strategic emerging industries and exhibitors with independent intellectual property rights and specialized, refined, special, new technologies and famous brand products.

In order to ensure the high quality of work, the small and medium enterprises in Liaoning province mainly decided to participate in the exhibition in Shenyang, Fushun, Dandong, Jinzhou, Liaoyang and Tieling.

The concrete booths are: 10 in Shenyang, 6 in Fushun, 4 in Dandong, 4 in Jinzhou, 4 in Tieling, and 2 in Liaoyang.

Small and medium enterprises in Liaoning province suggested that all cities should attach great importance to the work of group exhibitions and pay attention to the quality of their work.

It is necessary to have overall work plan and work plan, implement on-the-spot businesses and exhibitions one by one, and help enterprises to carry out market development planning and cooperation and exchange services.

Exhibitors should not only have pictures and publicity materials, but also exhibits or models.

The provincial offices will go to the relevant cities to conduct spot checks on the implementation of the group exhibitions so as to effectively improve the comprehensive quality of the participating units.

Shandong Yanzhou city group to participate in the exhibition to create brand effect

In order to carry out the directive spirit of the Eighth China International Small and medium enterprises exposition and the Sino Thai SME Expo (China Fair), the small and Medium-sized Enterprises Bureau of Yanzhou, Shandong, conscientiously organized small and medium-sized enterprises to participate in the exhibition according to the work idea of early start, early deployment and early arrangement.

Yanzhou SME Bureau, in strict accordance with the relevant state, provincial and municipal notice instructions, set up a leading group of the Yanzhou Fair exhibitors, headed by the chief secretary. The operation department took charge of the specific business activities. At the end of July, it launched the Yanzhou exhibition of the China Fair.

According to the requirements of the provincial and municipal directives, the Yanzhou SME Bureau has highlighted the new energy and energy saving work.

Yanzhou SME Bureau has seriously organized the exhibitors' work. According to the criteria of "voluntary participation and preferential selection", 6 companies such as Tianyi machinery and yenhui solar energy have applied for registration.

In order to do well in the publicity and planning work of the Yanzhou China Fair, the SME Bureau dispatched a working group to assist the enterprises in guiding and planning for the enterprises. The propaganda and planning were specific to every product, highlighting the product characteristics and product quality, and creating the brand effect of the enterprise.

How can exhibitors seize business opportunities?

Exhibition is an important way of enterprise marketing.

The exhibition will start soon. For exhibitors, there should be a lot of work. Taking part in an exhibition is to seize an opportunity and absolutely not to waste it. It is very important to let the exhibitors achieve the best results.

Before making any preparations, one thing is that the enterprise must be clear, that is, determine the goals that the exhibition wants to achieve.

According to the analysis of the German Exhibition Association (AUMA), the objectives of the exhibition include basic objectives, product objectives, price objectives, publicity objectives and sales targets.

Therefore, sales is the ultimate goal, but it is not the most important work at the exhibition.

IFO's survey also believes that the objectives of enterprises' participation should be publicizing corporate image, enhancing corporate reputation, close contact with customers, introducing new products, enhancing product awareness and exchanging information, and 70% of its goals are aimed at meeting new customers.

The fundamental purpose of enterprises participating in exhibitions is to sell, showing is only a means, but this does not mean that the number of orders signed during the exhibition is equal to the effect of exhibiting.

The purpose of the exhibition is not only to display new products, to enhance the reputation of enterprises, but also to understand the best way to change the market, what products are most popular in the market, and the various dynamics of competitors are the most valuable things in the exhibition, which enable enterprises to implement and adjust their strategies in a timely manner.

After making clear the purpose, we should start taking corresponding measures for this purpose. The most basic and necessary three points are:

First, a detailed understanding of the exhibition.

Tools: there are many tools that are needed in the exhibition. What kind of products can the exhibition organizers provide and how much they need to prepare themselves.

This is meticulous to tables and chairs, stools, water and electricity and so on. It is not too clear to know in detail and to look for redeployment at the exhibition.

Activities: the organizers of the exhibition usually hold many kinds of activities to cooperate with the exhibition. These activities include some competitions, technical seminars and so on. If the enterprises can participate in these activities, they will get a lot of information and publicity.

Exhibition advertising: Exhibition and outdoor venues advertising, exhibition and exhibition will be familiar with the company will get a good publicity effect.

Two. Adequate preparation.

Cost budget: exhibitors should make budget in advance.

The exhibition fee includes booth fee, booth decoration and decoration fee, exhibition goods pportation fee, air ticket, train long distance fare, city pportation fee, board and lodging fee, equipment rental fee, advertising and publicity fee, data printing fee, gift production fee, conference room rental fee and so on.

Exhibition materials: leaflets or brochures are the most basic tools for propagandist companies. If enterprises want to get a good publicity effect, exhibition materials are very important and can show the level and strength of an enterprise.

Exhibitors: suitable exhibitors can get better exhibition results and better sales performance.

Exhibitors should have the following basic requirements: have a deep professional knowledge of the company's products and technologies; be confident and adaptable; extrovert and easy to communicate with people.

Exhibitors clothing: intuitive image is the most influential, exhibitors are the spokesmen of the company. During the exhibition, formal and uniform costumes should be worn. On the one hand, they represent the image of the company, and on the other hand, they are respectful to visitors.

Elegant and dignified clothing will give visitors a good impression.

Exhibition: the booth is the battlefield, and the favorable battlefield is suitable for combat.

The layout of the booth is very particular. It should be better not to spend more money. It should highlight the individual characteristics through the booth, attract attention in many booths, and highlight the business purpose, launch products or enhance the image.

Three. Observe the trend of media.

The media is a window for the public. In the exhibition, we should pay special attention to the trend of the media.

It is important to know which media will conduct special reports, which will broadcast live every day, and how to sell themselves to the media.

In addition to the above matters, such as exhibitors dining and some small details also need to pay attention to, plan is not as good as change, meticulous preparation is to cope with various possible situations, enterprises should be prepared ahead of time, seize the opportunity.