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Wheat Bag CEO Ye Haifeng: Do Not Say Now, Just Look At The Future.

2010/11/22 10:35:00 56

China's online luggage sales B2C website Mai Bao CEO Ye Haifeng talked about the $15 million has just been obtained, he said.

Entrepreneurship

In the absence of most money, a type of enterprise is more cost-effective, and the more financing it is, the better.

Ye Haifeng announced on 19 th,

dudu

We have completed the second round of financing with a total amount of US $15 million. Investors from the US DCM, Lenovo Group and Zhixin capital. It is worth noting that the first round of the total package announced by Mai Bao has been financing for us $30 million, and investors are also the three venture capitalists.

Two years to complete the total amount of $45 million financing, which is also the largest amount of financing history of the domestic luggage industry.

When it comes to financing feelings, Ye Haifeng pointed out that the financing experience of wheat bags is not in the most need of money, but in the development of a relatively good time to finance, and before financing to calculate how much money the enterprise needs in the next period of time, only to determine the size of the final financing. "So the money we are taking this year is to prepare for next year and the year after next. Investors are also optimistic about us, not to look at the present, but to look at the future trend".

As for the use of financing, Ye Haifeng said.

Melt in

The funds will mainly be used for product R & D, logistics and warehousing, and will help the upstream suppliers of wheat bags to solve some of their own financial problems.

In addition, in the next year, Mai Bao will focus on promoting its own brand, making the wheat bag a famous brand. "China's bags are not really brand names. At present, wheat bags are still in the early stage of brand cultivation. We need capital to help us shorten the time of brand awakening".

Ye Haifeng pointed out that Mai Bao currently focuses on sales growth rate and sales scale, and profit and loss is not the core of performance appraisal.

According to him, the wheat bag is relatively stable in finance, and the current profit and loss are basically balanced, and the proportion of adjustment can be controlled to make profits.

Ye Haifeng also announced the layout plan of McDonald's bag for the first time today. McDonald's bag has just set up a new company in Japan. The company's team is all Japanese, controlled by wheat bags. The other wheat bags also have R & D centers in Italy, Venice, China, Hongkong, Guangzhou, Shanghai and Zhejiang, and have more than 60 senior designers at home and abroad, and have established long-term partnership with Italy, France and other internationally renowned luggage companies.